User interviews
Structured conversations with customers and prospects about their work, goals and current tools.
UX research for B2B product teams
Decide with evidence, not with the loudest opinion.
We plan and run research with the people who use your product, then turn what we hear and see into findings your team can act on in the next roadmap discussion.
Bring us a product questionObservationSeveral participants export the report to a spreadsheet before sharing it.
QuestionWhat do they change in the spreadsheet that the report does not allow?
Next stepTest two sharing options with five more users.
Illustrative notes, not from a client project.
What we do
Research shaped to the decision in front of you
We start from the question your team needs to answer and choose the lightest method that answers it well.
i.
ii.
Usability testing
Watch people complete real tasks in your product or prototype, and record where they hesitate or fail.
iii.
Task and journey analysis
Map how a job gets done across tools and people, including the parts that happen outside your product.
iv.
Survey design
Questions written to avoid leading answers, sent to the right sample and analysed with care.
v.
Synthesis and reporting
Findings grouped into themes, each linked to its evidence and ranked by how much it affects the decision.
vi.
Research operations
Set up recruitment, consent, scheduling and a shared repository so your team can keep researching.
How an engagement works
Four movements, from question to decision
Frame
Agree the decision the research supports, who to talk to and what we will not cover.
Listen
Recruit participants, run the sessions and share raw notes with your team as we go.
Synthesise
Sort the evidence into themes and test them against what the team already believes.
Decide
A working session where findings become options, owners and next experiments.
What does your team keep debating?
Tell us about your product, who uses it and the decision you are facing. We will reply with how we would approach the research.
hello@rowantide.com